

My first season doing Double duty as not just a model but also as a fashion blogger ( now ready to openly admit it) I was so excited when I was invited to the coveted Mercedes Benz Start Up Competition. Then to get a news release update that the beautiful and sweet faced Canadian Supermodel Jessica Stam would be announcing the winner at this inaugural event.
I decided to do some research about this new segment addition to fashion week and it seemed to be a "can't miss event". After all, I was sitting amongst the veterans of Fashion coverage Derek Chetty of the Toronto Star and Rosey Edah of ET Canada.
Opening the Event was juror Jarrad Clark (the global production director for IMG Fashion; also a judge on Project Runway Australia) saying a few words about the new platform, an ongoing initiative to discover and support up-and-coming Canadian designers.
Finally I thought, someone who can really give Toronto Fashion the push it needs with a great collective effort of talented designers and supporters. But then I thought: how is this different than the shoWs or The New Labels shows? Mercedes Benz Support that's what!!!
After watching one collection grace the runway after the other, I finally could appreciate what it was really all about.
First it was Unttld (Montreal) a collection beautifully based on contrast as the video describes:" its hard, its soft, its rough, its smooth, its shiny, its matte..." and that it was as the models strolled down the runway, these garments were exactly as they were described. Total Contrast in every sense: from dark to light, from street to the gala, they gave silhouettes while keeping loose shapes.
Second Collection down the Runway :Travis Taddeo (Montreal) Streetwear meets luxury (memories of Kanye!) for the cool kids on the street. As the video said, “a girl and a guy walking through a desert looking for fun, in summer.” Great collection of real "Model Gear" super trendy and great for real life of a stylist yet careless rebelrouser.
Third Collection down the Runway was Family Denim Sensation Adam Taubenfligel and his siblings Mark and Ania for Triarchy (Vancouver). This was truly of "Denim etc. that goes from the back of a bike (the core business of the brand is building custom motorcycles) to the party, looking for fictional adventures" where Denim is the core of the outfit and its key that it moves to the curves of the body perfect and imperfect.
CD (Vancouver) by Cassie Dee was next and it was a surprisingly beautiful Western Canadian inspired collection with touches of tailored moments.

However, the final and closing Collection was very sweet. And I am sure even sweeter for winners Danielle Martin and Pao Lim for their collection Martin Lim (Montreal)

I truly experienced " The joyness of traveling, and optimism." when I watched this beautiful pink and periwinkle edged with black micro piping and layers of color-blocking flowed past me. It had signature dresses for day and night. off the shoulder Blouses untraditionally paired with pencil pants and french heels. it was very, LADY.
